Why Easy Equals Hard in Podcasting


… or… Who Do You Think Will Listen to That Same Old Same Old Type of Podcast You Plan to Launch?

Most podcasts I see companies and organizations start are just the same kind of podcasts I see everyone else is making.

This is what they look like;

  • a fixed set of hosts, typically 2 – 3
  • recorded in a studio
  • an invited guest
  • loosely held conversation around a topic

And I get why you are doing it this way!

It’s because it seems to be the easiest and most straight forward way of doing it.

What I don’t think most organizations realize is how darn hard they are making their whole podcasting journey.

Because, yes, when it comes to creating a podcast easy actually equals hard. Let me explain.

It’s easy to set up a recording studio at the office and put 2 – 3 persons from your organization in it, decide on a topic for today’s episode, let the persons think it through a little in before hand, then discuss what they came up with for a few minutes and then press the recording button and start talking for, let’s say 30 minutes. Easy peasy lemon squeezy.

But having the same people talking in a studio episode after episode puts the bar really high on the hosts’ inherent abilities to engage you potential listeners. Very few people are hosting material from  the get go. This takes skills, dedication, a lot of practice and a bit of talent to master.

And all of that takes time to develop, valuable time during which your ideal audience won’t listen because there are great podcasts out there today that are so much better than three amateurs talking in a sterile studio.

This is how easy actually equals hard.

By doing it *easy* you are making it really hard for your listeners.

What on the other hand would make listener attraction easy is telling great stories. That’s what we humans are wired to pay attention to.

But maybe reading this makes you think podcasting became hard again.

Yes, if you’re not a person who has the skills, dedication, a lot of practice and a bit of talent for storytelling, it can seem hard. Hard for you that is.

But wouldn’t you rather make it hard on yourself initially and master this than make it hard on your listeners and potential customers?

And if you’re not ready to say yes, maybe you shouldn’t start a podcast. If you, on the other hand, are thinking to yourself there might me some wisdom in what you just read, let’s talk.